Questions about how we work and handle data
Payment, ad accounts, reporting and data, answered as specifically as we can. The last group is about this website and what it records when you visit.
About Hipereach
What does Hipereach do?
Hipereach plans, buys and optimizes paid social advertising on TikTok and on Facebook and Instagram, Meta's two main platforms. Some campaigns sell products from brands we own. The others are run for brand partners, businesses that sell something of their own and pay us for each result we agree on in advance. One team does both, and the rules don't change depending on whose product it is.
Are you an advertising agency?
Only in part. Day to day, the work looks much like an agency's; the billing does not. Agencies are usually paid a monthly retainer, hourly fees or a percentage of spend, and those invoices arrive whatever the campaigns return.
In most of our partnerships we put up the media budget ourselves and are paid only when an outcome agreed in writing before launch actually happens. We also sell products of our own, so the people buying media for you spend the company's own money every day as well.
Which platforms and ad formats do you use?
Two: TikTok and Meta. On TikTok we work in TikTok Ads Manager and Business Center, mostly with In-Feed Ads, Spark Ads and lead generation objectives. On Meta we run Facebook and Instagram ads in Feed, Stories and Reels, with placements picked by hand or left to Advantage+ placements, and we usually test the two setups against each other before settling on one. Search, display and other social platforms are outside what we do; staying with two means the same people read every policy update from both and know how each platform's ad review treats a given claim.
Are you an official TikTok or Meta partner?
No. Hipereach is an independent advertiser. We hold no partner badge, certification or special status from TikTok or Meta, and neither company sponsors or endorses us. Our campaigns are bought through the same advertiser tools any business can sign up for, and every ad goes through the same review, under the same policies, as anyone else's.
How old is the company, and where is it registered?
Hipereach was founded in 2026. It is a young company, and we would rather say that plainly than hint at a history we don't have. The registered office is at 166 ter rue d'Aguesseau, 92100 Boulogne-Billancourt, France; company details are on the legal notice.
Who will actually work on our campaigns?
People from three groups inside the company. Media buyers build and launch the campaigns and adjust budgets and bids as the numbers come in. The creative team makes the videos and static ads, then adapts them for each market and language. Everything else sits with analytics and operations: the daily figures, the monthly reconciliation, policy review before launch, and most of the emails you will get from us. There is no published headcount, but ask and we'll tell you who would be on your account.
Working with us
What kinds of brands do you work with?
Companies that sell their own products or services and can see a sale or a qualified lead in their own systems, whether that is a store backend, a CRM or app analytics. In practice that means e-commerce and direct-to-consumer brands, app and subscription businesses, service businesses that need qualified leads, and brands selling lifestyle consumer products. The agreement is always with the business behind the product, not with someone reselling it. The partners page says more about each category.
How do you get paid?
Per result. Before the first campaign goes live, we agree in writing on the unit: a cost per qualified lead, a cost per sale, or a share of the revenue the campaigns bring in. The same document says what counts as qualified (for a lead, for example, a working phone number in the area you serve) and whose records the count comes from. No retainer, no hourly fee.
Who pays for the ad spend?
In most partnerships, we do. The ads run in accounts we own, TikTok and Meta invoice us for the media, and we recover the spend through the per-result fee. So before agreeing to anything we look closely at your prices, margins and conversion rates. If the numbers only work at a cost per result nobody can reach, it is better for both sides to find that out on paper. When the campaigns run in your own ad account instead, the platform bills your account, and the agreement explains how our fee works alongside that spend.
What should we put in a brief?
Enough for us to judge the numbers and the policy side. A useful brief covers:
- what you sell, and its price in each country
- which countries and languages the ads should run in
- the result you would pay for, and what one is worth to you
- how a sale or lead gets recorded on your side today
- links to your landing pages and to any ads already running
If a platform has rejected your ads or restricted one of your accounts before, say so. It changes the plan, and it is much easier to deal with on day one. Send the brief to hello@hipereach.com with "Campaign brief" as the subject.
What happens after we send a brief?
You hear back within two business days, either with questions or with a clear no if the product is something we can't advertise. The review itself checks the product, its claims and the landing pages against TikTok and Meta advertising policies, and works out whether there is a cost per result that leaves room for both sides. If there is, we send a short written agreement, and nothing launches until it is signed. A test budget then runs for the agreed period, after which the campaigns are scaled or stopped and the reasoning comes to you in writing. The onboarding steps are laid out on the partners page.
What won't you advertise?
Anything that can't be advertised cleanly under TikTok's and Meta's policies in the country concerned. That rules out products that are prohibited or restricted there, claims the product can't back up, fake testimonials, and pricing that hides the real cost, such as a 'limited' discount whose countdown restarts every time the page loads. Cloaking, meaning any setup where the page a reviewer sees differs from the one a customer lands on, is refused outright. So is any landing page without a clear privacy notice. The full advertising standards are on the approach page.
What if the test doesn't work?
Then we stop, and you get a written note on what was tested, what the numbers showed and what we think held it back. Most first tests fail, and that is fine; a test budget exists to find that out cheaply. Sometimes a second round with a different angle or landing page is worth trying, and if we think so, we'll explain why. When the budget was ours, so is the loss.
How quickly do you reply, and in which languages?
Within two business days for a new inquiry. The mailbox is read Monday to Friday, 09:00 to 18:00 (CET), and we write in English and French. There is no contact form, only hello@hipereach.com, so a subject line such as "Brand partnership" or "Platform inquiry" helps the message land with the right person the first time.
Campaigns, creative and reporting
Who makes the ads, and can we use our own material?
Our creative team makes short-form video and static ads and localizes them for each market. It also watches for creative fatigue, the point where an ad's click-through rate slides and its cost per result climbs because the same people keep seeing it. When that happens, the ad is rotated out and a new version goes in.
Your footage, product photos and brand guidelines are welcome, and they usually shorten the first round. On TikTok we can also run Spark Ads from existing posts, yours or a creator's, once the account that owns the post has authorized it in the TikTok app.
How do you decide what to pause and what to scale?
Against targets agreed before launch, checked every working day. Each campaign has a target cost per result and a stop-loss threshold. One common rule: an ad group whose spend reaches double the target cost per result, with no conversion yet, is paused. Budgets on ad groups that work go up in steps rather than all at once, since a large jump can push them back into the learning phase. Where an automated rule does the pausing, a media buyer has set its thresholds and goes through what it changed at the next daily review.
What will we see in reports, and how often?
A summary every week, and once a month a reconciliation of spend and conversions against your own sales or CRM records. Behind both sits our own check of every campaign, done each working day.
Results are split by campaign, ad group or ad set, ad, placement and country, with spend, impressions, clicks, CTR, CPM, conversions and cost per result. Dates follow each ad account's time zone, which matters when one account runs on Central European Time and another on US Eastern time. More on how we report.
Why don't the platform's numbers match our store or CRM?
They rarely match exactly, and the reasons are usually mundane. A platform credits a conversion to an ad inside its attribution window, sometimes after a view rather than a click. Your store counts orders when they are placed, may later remove refunds and cancellations, and may not even close the day at the same hour. In the monthly reconciliation we go through the gaps line by line and note the cause of each one we can explain. Payment follows the count named in the agreement.
Do you build landing pages too?
Yes, when a campaign needs one, and hosting is part of the work. We build for phones first, because that is where TikTok and Instagram ads are seen, and split test one change at a time: the headline, say, or the length of the form. Every page carries a clear privacy notice. Its claims are held to the same standard as the ads that link to it.
What tracking do you put on landing pages?
On pages we operate for TikTok campaigns, the TikTok Pixel together with the TikTok Events API. For Facebook and Instagram, the Meta Pixel with the Meta Conversions API. The browser event and the server event share one event ID, so the platform counts each conversion once. Only standard events are sent, such as a submitted form or a completed payment, and any personal identifiers are hashed before they leave our server. Where the law requires consent, the page asks for it first, and a visitor who declines is not measured by either route.
Ad accounts, access and data
Whose ad accounts do the campaigns run in?
Normally ours. Hipereach runs campaigns from its own verified ad accounts, held in its own TikTok Business Center and Meta Business Manager, which is how we can fund the media ourselves. You follow the results through our reports and never need a login to those accounts.
Can the campaigns run in our own ad account instead?
Yes, if you would rather keep the campaigns and their history in your name. Your account admin either adds Hipereach as a partner in TikTok Business Center or Meta Business Manager, or grants access on the platform's own authorization page, and includes only the ad accounts and pixels the work needs. No password changes hands, and the admin role and payment settings stay with you. Our edits appear in your account's own change history like anyone else's, and you can end our access whenever you like.
Who at Hipereach can see or change our ad account?
Only our own staff, and each person only as far as their role needs: an analyst, for example, can read the numbers but can't change a budget. Everyone signs in with two-factor authentication, and changes to budgets, bids, schedules or campaign status are logged with the person's name, the time, and the old and new values. When someone leaves the company, their access goes the same day. If a security incident ever affected your data, you would hear from us without undue delay, and where the GDPR requires it the supervisory authority is notified within 72 hours.
How do we remove your access?
From your side, at any time, without asking us first. Take Hipereach off the partner list in TikTok Business Center or Meta Business Manager, or, if you granted access on the platform's authorization page, cancel it from your account settings there. An email to hello@hipereach.com naming the account works as well, and we take ourselves off it.
Removing our access does not pause campaigns already running in your account, so pause them first if you want everything to stop. Once we know access has ended, we delete the access credentials we hold for that account within 24 hours; the data deletion page has the steps for each platform.
Do you sell or share our campaign data?
No. Your ad account and campaign data are used to run your campaigns, report on them and invoice for them, and no other brand partner sees your figures. Nobody buys or rents it from us. The only outside parties that handle it are the cloud hosting provider that stores it on our instructions under a data processing agreement, our accountants or lawyers where a dispute or an audit needs them, and an authority if the law obliges us. If any of it is processed outside the EEA, the European Commission's standard contractual clauses or an adequacy decision apply.
How long do you keep campaign data?
While we work on the account, and for up to 24 months after it is disconnected or our work together ends. That window covers reconciliation, any disagreement over an invoice, and our accounting. After it, the reporting data and change logs are deleted. You can ask for deletion sooner, and we complete such requests within 30 days, apart from invoices and other records the law requires us to keep or an open invoice still depends on. The retention section of the Privacy Policy has the details.
Do you get personal data about TikTok or Instagram users?
Not from campaign reports. What TikTok and Meta report to advertisers is aggregated: spend, impressions, clicks and conversions per campaign, ad, country and placement, with nothing that says who saw or clicked an ad. We don't read users' profiles, followers, messages or comments, don't combine platform figures with other sources to work out who anyone is, and don't use them to train machine-learning models. The few exceptions are named in the Privacy Policy: the business contacts listed on an ad account, a creator's public account name when they authorize a Spark Ad, and people who fill in a form or buy on a landing page we operate, under that page's own privacy notice.
Privacy and this website
Does this website use cookies or analytics?
No. There are no cookies, no analytics, no advertising or social media scripts, and the pages make no requests to anyone else's servers; even the fonts are the ones already installed on your device. That is why you didn't see a consent banner. The cookie policy says the same in more formal terms.
What does the site record when I visit?
Only the access logs our hosting provider keeps for security: the IP address, the browser's user agent string, the URL and the time of each request. The provider deletes them after 30 days. They are opened only to look into a problem such as an outage or a burst of abusive requests, never to count visitors or recognize someone who comes back.
How do I see, correct or delete personal data you hold about me?
Email hello@hipereach.com with "Privacy request" in the subject, or "Data deletion request" if you want something erased, and say what the request covers. You get an acknowledgment within two business days, the request is completed within 30 days, and if we need to confirm who you are, we ask only for what that takes. If you think we got something wrong, you can complain to a data protection authority, in particular the one where you live or work, and you don't need to come to us first. Your rights are set out in the Privacy Policy, and deletion is covered step by step on the data deletion page.
Write to us with anything else
Everything goes to hello@hipereach.com. Put a short subject line on your message, such as "Campaign brief" or "Privacy request", and you will hear back within two business days.