About Hipereach and how the team works

An independent company that buys paid social on TikTok and Meta, for products we sell ourselves and for brand partners who pay per agreed result. This page covers who we are, how the team is split and the rules every campaign follows.

Who we are

Hipereach was founded in 2026 and is registered in Boulogne-Billancourt, France. It is privately held and independent, which in practice means two things: no agency group owns us, and neither TikTok nor Meta sponsors or endorses us. On both platforms we buy advertising as an ordinary advertiser, under our own verified business accounts.

The work splits in two. Part of it is for our own brands, products we sell ourselves and advertise with our own money. The rest is for brand partners, companies with their own products or services that hire us on pay-on-results terms. The same people handle both, with one policy review and one reporting routine.

That is on purpose. A partner's campaign runs under the stop-loss and budget rules we use for our own spending, and our own brands get no easier policy review than a partner's would.

The name

Hipereach joins two words, hype and reach. Hype is attention, which is cheap to produce on social platforms and just as easy to waste. Reach is worth paying for only when it gets to people with a reason to buy.

Most of our job is deciding which attention to buy. We judge it by what it ends in: a lead, a sale or a subscription that the brand's own records confirm.

How we think about paid social

Three views that shape how we spend money, our own and our partners'.

Most of the job is measurement

Buying impressions on TikTok or Meta takes a few minutes. Working out which of them led to a sale takes much longer. It needs a pixel that fires on the right events, server-side events through the TikTok Events API or the Meta Conversions API on the pages we run, deduplication so one purchase is not counted twice, and UTM parameters that survive the checkout.

All of that is set up and tested before the first ad. After launch it is checked against the brand's own records, because a platform's conversion count is partly modeled, while an order in a store backend either exists or it doesn't.

Tests start small

Early on, the only question is which product angle, creative and audience convert at all, and a small budget answers it about as well as a large one. So tests start small and change one variable at a time. Each ad group or ad set has a stop-loss threshold set before launch, and one that spends double its target cost per result without converting is paused.

Most first tests fail. That is acceptable when they fail early and leave a written note on why.

Our fee depends on the result

For brand partners we usually fund the media and are paid per agreed result. When a campaign in our own ad account does not work, we carry the spend, and the partner pays only for the results actually delivered, which may be none. That makes us choosy about the work we take on. And with no retainer or hourly fee to fall back on, we gain nothing by recommending more spend than the numbers support.

How the team is organized

Three functions, and every campaign passes through all of them, from the first policy review to the monthly reconciliation.

Media buying

The buyers plan and run campaigns in TikTok Ads Manager and Meta Ads Manager: account structure, naming, budgets, bids, audiences and placements. Each campaign has one buyer responsible for its daily numbers, who decides what to scale and what to pause within the limits in the agreement.

Creative

Short-form video and static ads, written and produced in-house, then adapted for each market and language.

This team also watches for fatigue. Replacements are prepared while an ad is still working, so a tiring ad can be swapped as soon as frequency climbs and click-through rate starts to fall.

Analytics and operations

Tracking, reporting, compliance and partner communication all sit here. Compliance is kept in this function, away from media buying, so the person who decides whether a product can be advertised is not the person whose numbers depend on launching it.

Conversion tracking and event checks
The daily check of spend against budget limits
Weekly summaries and monthly reconciliations for partners
Policy review of brands, products and landing pages
Privacy and data deletion requests
Day-to-day partner communication

How a normal day runs

Times are Central European Time, where the team works. Numbers follow each ad account's own time zone, so an account set to New York time closes its day at 06:00 our time, before the morning review.

First hour
The previous day's numbers, campaign by campaign. Spend is compared with budget limits and cost per result with target. Anything a stop-loss rule paused overnight is looked at first.
Late morning
Decisions from the review go into the ad accounts. On most days that means a few budget changes and some paused ads, while campaigns still in the learning phase are left alone unless they hit a stop-loss. Each change is logged with who made it, when, and the old and new value.
Afternoon
Creative works on replacements for tiring ads. Operations answers partner emails and reviews new briefs against platform policies. Where a partner's own records have arrived, they are compared with the conversions the platforms reported.
Before 18:00
Daily spend limits are checked before everyone logs off. On Fridays they are set for the whole weekend, and stop-loss rules pause anything that goes wrong before Monday's review.

Rules for every campaign we run

Our own brands follow them too.

Policy compliance

Before we accept any work, the brand, the product and the landing page are checked against TikTok and Meta advertising policies and against the law of each market we would advertise in. Age and location targeting in every ad group or ad set follows the product's restrictions. Anything that cannot be advertised cleanly is declined at that stage.

Honest creative

A claim goes into an ad only if the evidence for it is on file before the ad is submitted. Prices and subscription terms appear as they will be charged.

Testimonials come from real customers who agreed to be quoted. The landing page has to deliver what the ad promised.

Data protection

Every landing page we run carries a clear privacy notice. Conversion events go to TikTok or Meta only where that notice covers them and, where the law requires it, after consent.

Customer lists from our own brands go to an ad platform only where the customers consented, and only as hashed identifiers. A partner's customer list is never uploaded without the partner's written instruction. The details are in our privacy policy.

Respect for platform rules

We don't cloak, and we don't open or rotate ad accounts to get around a restriction or an enforcement action. A rejected ad gets fixed or dropped. An appeal goes in only when we think the review got it wrong, and it says why.

Company details

Statutory information is published in the legal notice.

Legal name: Hipereach
Company type: Independent, privately held performance marketing company
Registered office: 166 ter rue d'Aguesseau, 92100 Boulogne-Billancourt, France
Founded: 2026
Email: hello@hipereach.com
Website: hipereach.com
Business hours: Monday to Friday, 09:00 to 18:00 (CET)
Languages: English and French
Advertising platforms: TikTok, through TikTok Ads Manager and TikTok Business Center. Meta (Facebook and Instagram), through Meta Ads Manager and Meta Business Manager.
Engagement model: For brand partners, paid per agreed result: cost per qualified lead, cost per sale or a share of revenue. No retainers, no hourly fees.

Read the legal notice

Talk to us about a campaign

A short brief sent to hello@hipereach.com with "Campaign brief" as the subject is enough to start. We work in English and French and answer every brief within two business days.

Get in touch